Opals


Branding, Packaging, Photography
2023




*Awarded
WHATBranding and packaging for Opals, a chewy fruit candy released as a promotional tie-in to “The Wizard of Oz”. 

HOWOpals were designed as an “in-universe” product that has been taken directly from the Emerald City. The packaging uses shape, color, and pattern to reference the characteristics of Oz. Though the candy is white, the box utilizes a green tinted window to make them appear gren, referencing the “emerald tinted glasses” seen in the Wizard of Oz.



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